• A Miami car salesman is in trouble after buyers of 11 cars say they paid a total of $179,000 for the vehicles but never got anything for their money. The salesman, Carlos Ravelo, worked as a finance manager, and allegedly promised to get the victims great deals on vehicles if they were willing to pay cash. But once he got their money, he stopped answering their calls, and eventually left the dealership altogether. You can read the full story here.  
   
• Salesforce stock has been on a tear lately, but that’s only half the story. Business Insider recently ran a lengthy profile on the CRM giant’s turbulent eighteen months, when the company lost multiple executives (including their co-CEO), saw billions of dollars in market capitalization vanish overnight, and faced challenges from activist investors gunning for a restructuring of the company’s leadership. You can read the full piece here.

1. Commission: Selling advertising can be a commission-based job, which means that the more successful you are at selling, the more money you can make.
2. Challenge: Selling advertising can be a challenging and dynamic job, which can keep things interesting and exciting.
3. Career growth: Success in selling advertising can lead to career growth opportunities, including promotions to higher-level sales positions or management roles.
4. Variety: Working with a variety of clients and industries, which can provide exposure to different markets and opportunities to develop new skills.
5. Networking: Provides opportunities to network with clients and industry professionals, which can lead to other career opportunities and partnerships.
6. Creativity: Often involves working with clients to develop creative and effective advertising campaigns, which can be a rewarding and fulfilling aspect of the job.

Overall, selling advertising can provide a range of benefits for sales executives, including commission-based pay, challenging and dynamic work, career growth opportunities, exposure to different industries, networking opportunities, and the opportunity to work creatively with clients.

NBC is a massive brand. The upsides are obvious. What are some of the challenges associated with selling for a legacy player?

NBCUniversal is a broadcast dynasty. I’ve always worked for digital-first companies, so when I first started interviewing with NBCU, I had questions about the future of the company. In the 3.5yrs I’ve been here, it’s been amazing to see the direction the company has taken – we’ve launched a streaming platform (Peacock) and secured multiple digital partnerships, those being Apple News and ANZU (native in-game advertising), not to mention, we also have Fandango, which allows us to identify and target more effectively.

NBCU understands the future is in streaming and digital and we’ve restructured the company to allow us to excel in these areas.

What does a typical work day look like for you? Walk us through it.

Being Australian, every good day starts with a delicious latte – shout out to Bluestone Lane for making that possible!

• Check emails 
• Check-in with team 
• Look at campaign performance and discuss optimization strategies 
• 1-2 pitches per day 
• Client research - always stay on top of what your clients and their competitors are doing in-market
• Manage your pipeline - this is the key to success in sales. Know your numbers and always have a plan!

What's the one thing you’ve found that helps you be successful in sales

There are multiple attributes required to be successful in sales, but if I had to narrow it down to just one thing, it’s to always provide world-class customer service! Put your clients first and be transparent. Take the time to learn their business, ask your clients how they are KPI’d internally, and then help them over-achieve.

What are your long term career goals? Early retirement or future head of NBCUniversal?

Lately, I’ve spent a lot of time mentoring people. I’d like to move into a VP role and start managing my own team. There’s nothing I enjoy more than the team crushing numbers and kicking goals together!

What is your favorite sales movie?

Without a doubt, The Wolf of Wall Street. I stumbled across the book well in advance of the movie. I made half of our agency read it and then convinced my boss to take us to a Jordan Belfort seminar when he toured Australia. You can’t go wrong with Scorsese and Di Caprio. 

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