• A Tennessee woman was arrested after she shot a door-to-door salesman who she claims she mistook for a hitman hired to kill her. Monica Johnson shot the pest-control-salesman in the chest through her front door before hiding in her attic until police arrived. Thankfully, the salesman is in stable condition. You can read the article here.  
   
• Shark Tank shark and Dallas Mavericks owner Mark Cuban recently gave an interview to GQ, where he shared the key to a successful sale. We have no clue why GQ is interested in sales, but Cuban’s advice is fairly obvious: (“You’re not trying to convince people, you’re trying to help them,”) albeit something many of us forget when the sales call starts. You can read about Cuban’s advice and his first door-to-door sales gig here.

1. Make gender diversity an explicit goal of sales recruitment
2. Highlight and promote the work of women in the workplace
3. Place more women in sales leadership roles to drive engagement and recruitment of women 
4. Train employees and leadership, especially, to address unconscious biases that impact women’s success in sales
5. Build peer-to-peer network support

While there is no magic bullet that will level the playing field, organizations that prioritize hiring and training women are likely to see results in their sales numbers. And though it’s unlikely the balance of men-women in the profession will ever be 50/50, the changes already taking place in the industry are destined to at least somewhat narrow that gap. 

• Lack of access to repeat customer persona attributes, diverting our focus from the right people and deals, and
• Inaccurate, legacy opportunity scoring only focused on engagement activity, giving us a false sense of what’s winnable and what’s not

• Ready access to customer persona attributes; no more waiting for weeks on an analyst to get this done
• Multi-source deal scoring, leveraging the full volume of these indispensable attributes for more accurate deal health scoring
• Close date and amount predictions
• Customer persona and win propensity scores
• Machine learning in minutes, not weeks
   

(Unlock 14 months for the price of 12 through October 31st ⬆️)

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